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When you think of an American hero does your mind immediately go to Wiz Khalifa? If so, then the rapper’s new video for “Work. Hard, Play Hard” is for you.
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In the clip, which jumps from various blue collar jobs, Khalifa reveals the American dream, to toil hard and party harder. In the first half of the video slow-motion images of factory workers, construction workers and prospective athletes sift through the grunt work of trying to succeed at their jobs. Later, they all join up at a big party where Khalifa is the ringleader who hocks “Taylor Gang Or Die” shirts and gets soaked with alcohol.
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The message? It’s not exactly clear, although we’d venture a guess that this is just Khalifa’s direct interpretation of the title of his song. Plus, the rapper hails from Pittsburgh, which is a heavily industrial town so certainly he has some experience seeing people work hard. Khalifa seems to be saying he just wants to make sure they party even harder. Watch below:
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This message appears to relate to the rapper’s own life as well. Yesterday he tweeted, “I Been On A Plane All Day, Haven’t Slept In A Bed In Weeks, Still Got The Same Clothes On From A Few Days Ago #WorkHardPlayHard.”
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This track is the first single off the rapper’s upcoming new disc, O.N.I.F.C., which is due out August 28. The album will feature production from Will.I.Am, Pharrell and Benny Blanco, and will feature guest verses from 50 Cent, the Weeknd, 2 Chainz and Taylor Gang’s new addition First Lady Lola Monroe.
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What do you think of Khalifa’s new video? Tell us your thoughts in the comments.
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For more from Wiz Khalifa head to his Myspace Radio channel here.
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