Bio:

DIVERSIDAD : THE EXPERIENCE video music

Diversidad is the Spanish word for diversity. In case of the same-titled musical project initiated by the European Music Office (EMO) and supported by the European Commission, it’s not an empty phrase, but a way of living, thinking and – even more importantly – creating. To celebrate the diversity of urban music, styles and culture throughout Europe is the main aim of this ambitious artistic melting pot. In the spirit of cultural exchange, 14 different artists have come together in a recording studio in Brussels to combine their different vocal stylings over an uplifiting musical background provided by premier league beatmaker Spike Miller from France.

Spike Miller’s instrumental for Diversidad’s single, The eXperience, is a state-of-the-art production which can compete against any hit single on urban radio right now. The mixture of innovative drum programming, atmospheric synth chords and attacking strings is as multifaceted as the national and cultural backgrounds of the artists that are rapping and singing on top of it. In four minutes, the listener is carried from the smooth accentuation of Spanish or Swedish over the familiar sounds of English and French to the more harsh linguistics of German, Bosnian and Croatian. »Different rivers flow together«, sings Freetown-born, but Cologne-based artist Mariama in a catchy hook that resembles current R&B club smashers while still sounding characteristic and recognizable.

The song is the perfect summer anthem for open-minded hip-hop lovers all over Europe. Even if you don’t understand every single word or line, you are immediately captured by the transnational vibe on this superb musical piece which stands out clearly from the boring pabulum that mainstream media and music television is trying to feed the masses. The vision of the project »Diversidad« is to actively overcome language barriers and cultural stereotypes and to be a stepping stone on a way to an exchange and unification of different urban music scenes in Europe. But despite all ideological superstructure, the main focus on this project is musical quality. Being the executive producers of the project, German hip-hop artist Curse and French beatmaker Spike Miller supervised the recording and made sure every single element fits in its predetermined place.

The eXperience is only the appetizer for a whole album that was recorded during two prolific weeks in the spring of 2010 that the artists spent in a recording studio in Brussels, Belgium. 20 different artists from 12 different countries speaking 8 different languages came together to create a masterpiece that is destined to be an integral part in the Diversidad movement. The music on the album sounds as diverse as the artists involved in its creation: There's straight-forward hip-hop songs, uptempo club tracks, a reggae tune, an urban pop ballad, a song with a kind of freestyle character and lots of different musical influences to be heard. All in all, the album showcases that urban music is a melting pot of musical styles and not a prefabricated box with rigid boundaries.

The Diversidad program will also include a festival tour, a graphic art exhibition, a movie and a digital community. All of these different channels will be opened from 2010 to 2012, but right now you just need to open your ears and hearts for the first audible life sign of the »Diversidad, The eXperience«.

Artists performing on "THE EXPERIENCE :

Featuring : Curse (Germany), Marcus Price (Sweden), Orelsan (France), Rival (Belgium), Luche from Co' Sang (Italy), Frenkie (Bosnia), GMBisGeryMendes (Netherlands), Valete (Portugal), Pitcho (Belgium), Nach (Spain), Mariama (Germany), MC Melodee from La Melodia (Netherlands), Remi and Shot from Elemental (Croatia), Scratch by Cut Killer (France) / Produced by Spike Miller (France)

DIVERSIDAD 2010-2012 :

An ambitious cultural project introducing the diversity of the European Urban Culture
through an Album, a Show, an Exhibition and a Website.

Diversidad was launched in 2008 by the European Music Office thanks to
the support of the European Commission.
A dozen of European artists recorded a single that,
as of today, has been downloaded more than 25,000 times.

Following this successful experience, the European Commission decided to renew
its support to the European Music Office to develop an ambitious 3-year Diversidad program.

This project will be multidisciplinary and will develop different actions that will all
participate to spread the word about Diversidad across Europe:

An album:

The album will symbolize the spirit of an artistic collaboration
between some of the most emblematic rappers, DJs, and beat-makers in Europe.
Thanks to a European release, it will receive a real international promotion and will be
the soundtrack of the inherent steps of the program (show, exhibition, documentary, film).

A show:

A unique innovating and multidisciplinary show will be created with the artists from
the Diversidad album and other urban artists (musicians, dancers, choreographers, DJs).
It will tour in the main European capitals and festivals in 2011.

A graphic art exhibition:

This art considered as « rebel » won its credibility to become a generational indicator
that inspires fashion, luxury, the whole society. European artists will be selected for a
travelling exhibition presenting a various range of art from original graffiti to its more graphic versions.

A digital platform:

www.diversidad-experience.com Key tool in terms of communication,
the digital platform will allow to be constantly connected to the Diversidad universe.
A website will provide up to date information on Diversidad’s development.
A Facebook forum will be launched and will host the interactions between European
users through artistic exchanges and collaborations.
It will be the meeting place for the web community created around Diversidad.

DIVERSIDAD IS A PERCURSORY PROJECT THAT IS GOING TO OVERTAKE
THE SO-CALLED LANGUAGE BARRIER. IT INTENDS TO GENERATE
CREATIONS THAT WILL EMPHASIZE THE INTERCULTURAL DIALOGUE
BETWEEN ARTISTS OF DIFFERENT GENERATIONS AND NATIONALITIES.

Diversidad is co-organized by several European operators.
Those partners will promote Diversidad in their own cultural events:

Co-organisers:

• Association Diversités (FR) - www.diversites.org
• Cultura Urbana (ES) - www.culturaurbana.es
• Buma Cultuur (NL) - www.bumacultuur.nl
• Fondazione Arezzo Wave (IT) - www.italiawave.com
• Hip Hop Connection (AT) - www.hiphopconnection.at
• Kulturarena Veranstaltungs GmbH (DE) - www.kulturarena-berlin.de

DIVERSIDAD, EUROPEAN PLACE FOR HIP HOP

DIVERSIDAD DIGITAL EXPERIENCE !

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DIVERSIDAD

-The Experience-

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DIVERSIDAD : Invasion begins... from DIVERSIDAD EXPERIENCE on Vimeo.

A Unique Experience :
20 European artists from 12 different countries will get
together in a studio to record a hip hop album.
To be released at the end of 2011,
stay tuned for more info. The Diversidad LP
will feature the following MCs, Beatmakers and Singer :
- Curse (Germany)
- Orelsan (France)
- Rival (Belgium)
- Luche from Co' Sang (Italy)
- Frenkie (Bosnia)
- GMBisGeryMendes (Netherlands)
- Valete (Portugal)
- Cookin' Soul (Spain)
- Spike Miller (France)
- Pitcho (Belgium)
- Marcus Price (Sweden)
- Nach (Spain)
- Mariama (Germany)
- MC Melodee from La Melodia (Netherlands)
- C.H.I (Luxemburg)
- Eversor (Greece)
- Shot & Remi from Elemental (Croatia)
- Cut Killer (France)

Influences:

Be part of A Unique European Urban Experience promoting
the diversity of the European Urban Culture through
an Album, a Show, an Exhibition and a Website.